Business Builder Tips – Focus, focus, focus
One of the worst things you can do as a business owner and real estate investor is to try 
to use every real estate investing technique out there. Believe it or not, you are shooting yourself in the foot by trying to do too much.
Think about this…
If you are a golfer and you are trying to improve your swing (as I’m always trying to do), what is the best way to do so? Well, I’ll tell you what absolutely won’t work. Buying the 5 hottest golf swing videos, watching them all, going to the driving range, and trying to use all of the techniques you just learned. Afterall, each technique is good… right?
WRONG!
What you are doing to yourself is nothing less than confusing the heck out of yourself and making it easier to become discouraged. You are trying so many different techniques that you can’t fully commit to ensuring that you get really good at a particular technique.
Let’s move that analogy back over to real estate investing (or any part of life for that matter).
Do you think studying up on every technique out there and trying to apply them all will get you where you want to go? Just like with the golf analogy, you will never be extremely good at one single technique because you aren’t focusing.
So, what do you do? If you are looking at deals first, then deciding what technique to use… you are probably going at it the wrong way. You need to decide what one or two real estate investing techniques you want to focus on and go out and find deals specifically suited for those techniques. I guarantee you will become an expert on those techniques much faster than if you were to try to use 5 different techniques.
The real estate investors who are truly successful are the one’s who have found their niche, their area of focus, and became very good at those one or two techniques. For instance, I know a few investors who strictly fix and flip. That is all they do. They don’t wholesale… they don’t do lease options… they don’t buy and hold. They have refined their fix and flip systems down to a science because that is all they do. That is what they live for… the fix and flip. I also know an investor who only does wholesales and makes a pretty darn good living at it.
So, if you are trying to get started in real estate investing… or if you are not quite reaching your real estate investing goals… you need to find your area of focus. Think about what technique or two fit your life and business goals and think about nothing but those techniques. If something comes along that is outside of your focus, pass it up. I promise you that once you find your focus and get extremely good at your focus, the profits will start rolling in and investing will get easier and easier.
Let’s hear from you. What is your area of focus (if you truly have one)? If you don’t have one, what are your goals? I can help you find your focus.
Until next time…
Hey, my name is Trevor and I'm the founder of The REI Brain and a real estate investor since the age of 21. Right now, my focus in real estate investing is multi-family income properties and I have plans on moving more into the commercial real estate investment world in 2008 and beyond. 
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