Congruence: Every Successful Real Estate Investing Business Knows this…
As you probably already know, from my post a few days back… I want to provide you with even more great real estate
investing, business building, and life success information, resources, and tools than I already do.
My goal is to help you become a master at all 3 elements… because it is only after you master all 3… that you become truly successful in real estate investing. If you are struggling right now, or just getting started… I can guarantee you that you have neglected one or more of the elements. 
Hey, if you want to stay where you are… keep doing what you are doing. If you want to be successful in real estate and your life… do what the truly successful people are already doing.
So, to guide you in the right direction when it comes to setting up a solid real estate investing business… I asked my friend (and damn successful real estate investor) Brad Wozny to write up a few articles for you.
You will want to hang onto every bit of real estate business building advice Brad tells you… he knows his stuff and it will shorten your learning curve by a ton.
Because I like to be upfront and transparent (I hate the guys who try to hide stuff from their readers… it’s really snakey)… Brad does train people how to build a solid real estate investing business… and has probably the best mentorship program I’ve ever seen (he gives you his personal cell phone and email in addition to all of the other training he gives… so you can get ahold of him anytime… for any reason… can’t get much better than that).
The reason I wanted to tell you that Brad does have a mentorship course is that I don’t want readers to think I’m trying to slide one in on you hoping you’ll click through to have Brad help you build you REI business… if you do… great. But, the reason I asked Brad to write a few articles for you is because I’ve seen all of the crap out there that people are buying everyday… and I feel 125% (that’s alot!) comfortable that what Brad does for real estate investors is really the most effective and comprehensive system anywhere.
With that said…
So, without further adu… here is Brad’s first article -
————————
Congruence: A Business Concept Every Successful Real Estate Investing Business Must Embody
In the business world, congruent businesses are often the most successful. Congruence simply means consistency, and it is vital for ensuring that your real estate investing business is seen as sincere. In many ways, this concept is fairly basic, but it is something that is often overlooked by new company owners.
If you have ever had that uncomfortable feeling that someone was being dishonest or insincere with you, you probably already appreciate the importance of congruence. You likely felt uncomfortable because there was an inconsistency – perhaps between the way someone spoke and the actual words spoken.
In any event, as long as incongruency was present, you did not trust that person fully, even if they were in fact telling the truth.
In business, congruency is vital because customers often make quick and permanent judgments about a company based on their feelings rather than their facts. If a client feels that you have been inconsistent about something, that client will likely avoid doing business with you and may tell others about the negative experience as well.
Presenting a congruent image of yourself and your company, on the other hand, can help promote a professional and trustworthy image and can help make clients feel good about doing business with you.
The biggest problem companies run into is not having a clear and consistent image of themselves and their business. It is hard to be congruent when you are not sure what you and your real estate investing business stand for. If you want to project a trustworthy image, then, it is important to define on paper exactly what you do stand for.
Develop a mission statement, short- and long-term goals, a code of conduct and define exactly what you want to stand for. Knowing who you are and what your business is makes it much easier for you to stay consistent. If one of your goals is to provide exemplary customer service, for example, and you find yourself becoming impatient with a client, then your written goals can help remind you of what you stand for and can help you change your tactics so that they fit in with your company goals.
Another major problem with congruency tends to be lack of clearly defined action. If one goal for your real estate investing business is to provide real caring for customers, for example, how will you know when you have achieved that goal?
If you want to foster a caring image that clients will respond to, you need to come up with specific, measurable steps to take that will help you achieve that. For example, you might send company cards on client birthdays or follow up every quarter with existing clients so that they feel supported.
Having a clear plan allows you to behave consistently and thus makes your company seem more reliable.
(Be sure to look out for two other guest posts by Brad over the next month or so)
——
Comments From The REI Brain:
Wow, it is amazing how importand a boring little word like “congruency” is. Most new… and experienced real estate investors never ever even think of this when wondering why their real estate investing business is floundering.
So, a good take away from this article for you should be to sit down for a good couple hours at the least… grab a piece of paper and a pen… and map out what you and your business stand for. This will help you guide your business toward a specific endpoint… and help you get back on track when you stray.
If you don’t think this step is important… I can guarantee you that you’ll be right back here in a few months after your REI biz is tanking. So… please… block out 2 full hours to concentrate JUST ON THIS. You will be glad you did.
**Hey, Brad has some great free weekly teleseminars that I listen to every time. It’s not the same ol’ rehashed info… and he provides actionable info that you can use to build and grow a solid BUSINESS… rather than a hobby.
Get on Brad’s list and download a great report he has out <<
Hey, my name is Trevor and I'm the founder of The REI Brain and a real estate investor since the age of 21. Right now, my focus in real estate investing is multi-family income properties and I have plans on moving more into the commercial real estate investment world in 2008 and beyond. 
Leave a Reply