Most of you have NO CLUE about how important systems are in your business.

Systems are the difference between:

• working 60 hours versus 20 hours a week
• Handling 35 versus 100 leads
• Speaking to 5 versus 50 sellers a month
• Spending 6 hours versus 1 hour online

… and on and on…

Most people don’t think about systems at all and wonder why they are held hostage to their business and have no time in their lives to do anything else.

The truth is, developing solid systems is sometimes a bit more important at first than wondering how you will get your next customers. Why?

Simply because many businesses fail because they can’t handle the flood of clients effeciently and effectively… in addition to ineffective and inefficient management of other daily activities.

I want you to do this one thing right now… then I’ll give you a few suggestions on how you can systematize your real estate investing business.

Okay, think about your daily process in your real estate investing business right now.  Whether you are doing it full time and buy 10 houses per month… or do it in your spare time and buy 2 houses a year… you can create systems to boost your efficiency dramatically.

What types of activities do you perform on a regular basis?  These activities that you perform regularly can and should be systematized to free up more of your time.

• Do you answer phone calls from sellers/buyers?
• Do you constantly have to tell people what you do in REI?
• Do you give directions to your properties for sale?
• Do you have vendors who ask for the same types of information? (i.e. - applications for credit)
• Do you have people asking the same questions by email… that you sit down and type up every single time?
• What about your monthly/weekly record and book keeping?

Those are only a few tasks that real estate investors perform on a regular basis. 

Now, these activities are the ones that are sucking your time and making your work ineffective and inefficient.

>>> YOU NEED TO SYSTEMATIZE THESE ACTIVITIES! <<<

Okay, here are a few ways that you can systematize your real estate investing business to free up your time, boost your profits, give you more time with your family, and make your life a whole lot more fun and easy.

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1. Create automatic voicemail boxes that capture sellers and buyers calls and prescreens them before you ever talk with them.

   1. On all of your marketing you should have the number for the corresponding automatic voicemail box.  The message on the voicemail should prescreen the caller.  The ones who are serious will either leave a message or click through to the live operator (you or someone you hire)… The ones who are just wasting your time won’t click through and won’t waste your time!  WOW!

   2. Check out our real estate investing voicemail scripts

2. Create a “General Company Information” sheet that has things on it like:

   1. Business ID information (name, tax ID #, contact info, when established, etc.)

   2. Contact info for the key business partners

   3. References page with current vendors (for applications for credit)

   4. Insurance policy information

   5. Financial information about your company

   6. etc.

   7. This information sheet contains the vital information on your company that will be asked for time and time again.  Now you won’t have to write something new up every time someone requests this type of info… just hand them this sheet.

3. Email Templates for common responses to common questions/inquiries:

   1. You know you do it… people ask the same questions all of the time and you sit there and type up a new response every damn time… don’t you! Well don’t!

   2. For the next 30 days, save every email that seems similar to an email you have written in the past.  For example, save the next email that explains what your company does, how you buy properties, directions to a property, etc.  Now, when someone else asks a similar question, simply copy and paste the same email in, customize the name a bit, and click send.  You just saved yourself at least 5 minutes!

4. On your computer organize the desktop to only include frequently accessed documents:

   1. This one tip saves me at least 1-2 hours a day in searching for files and documents.  Right now, I have all of the documents and files that I access daily right there on my desktop so I NEVER have to search for them again or click through 5 different folders to get what I want.

   2. This simple little tip may seem stupid, but it is a huge time saver

5. Create a simple Company Operations Manual for your business operations:

   1. Nothing fancy… just jot down the everyday operations of your company and the process that it takes to complete it.  Believe me, this is very important… not necessarily for you… but what would happen if you suddenly became sick or got in a bad car crash?  Would your business survive and not miss a beat? Or would your business struggle because no one knows the actual processes of running your business but you?

   2. Write a simple process plan for all of your vital operations.  For example, what is you standard operation from a seller prospects call to purchasing their property… to ultimately selling it for a profit?  You should write this down. 

   3. In addition to protecting your company, it will help you and your employees (if you have any) to develop a standard procedure for all of the vital operations of your business (in other words… A SYSTEM!).

Those are just a few ideas on how you can systematize your real estate investing business a bit to boost productivity and profits. 

If you aren’t systematizing right now, you are spending way too much time doing the everyday activities in your business… and ultimately hurting your pocketbook and time with your family.

Throw a few of these ideas into your business and see what happens.  The one process that I reccommend highly is using the automatic voice mail boxes to screen your prospects for you.  This will save you hours and hours a day and the only people you will speak with will be motivated to speak with you! 

Well, get your real estate investing business systematized and BOOST YOUR PROFITS!

QUICK QUESTION:

     - How are you systematizing your company?  (any company at all… not just REI)

Share your successes and failures in creating systems with the rest of your fellow investors.

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• Update on the The REI Brain blog…

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