3 Simple YouTube Video Marketing Tips To Add “Layers Of Optimization”

“Help! My YouTube videos are not ranking even though I am optimizing my title, description, and tags!”

Is that you?

Do you have some videos up on YouTube but they’re just not pulling any good rankings in Google and not getting you any extra leads?

If so, you’re not alone.

It’s a pretty darn common frustration people have after seeing other peoples videos ranking #1 for a keyword phrase for motivated sellers, buyers, or tenants… and they thought they did everything right and their video is stuck on page 3 (or nowhere at all).

I Had The Same Frustration When I First Got Started Doing YouTube Video Marketing In Real Estate

It was frustrating to know as I was following “all the steps” but just couldn’t get any of my videos to pop up onto page 1 in Google.

Soon after, I began to realize that it wasn’t that I was doing anything wrong – I just wasn’t doing enough to fully optimize my YouTube videos.

Especially if I was trying to rank for a very competitive keyword phrase in a highly competitive real estate market.

Phrases like “sell my house fast fresno”… phrases people are typing in every day to find a solution to their problem… but tons of other investors and real estate agents were also trying to get in front of them in Google with their own websites and videos.

In this article, I am going to give you some simple ways to add layers of optimization for your YouTube videos so you can increase your rankings in the YouTube and Google search engines….

… so you can add that extra online asset to help you grab more traffic, leads, and close more deals.

Once I learned the basics of YouTube video marketing and optimization… I’ve learned other more advanced ways to get my YouTube videos ranked higher in Google (and to generate more leads and deals in turn).

Note: Adding layers of optimization is assuming you have also optimized your videos with the Title, Description, and Tags which is the foundation of your video optimization.

Let’s get this party started!

YouTube Video Optimization Tip #1: Optimize The Filename Of Your Video File

One thing to understand when Google indexes YouTube videos, they don’t know what your video is about unless you give them that info. Google is only able to crawl content based on text. By understanding that, here are some ways to give them that text they can crawl.

First, name your video from its default file name to your targeted keyword and location. By doing so, you can help Google know what your video is about. As you see below in the image, after I completed my video from editing, the default name is “final.” (If you buy videos from Fiverr or anywhere else, pay attention to the default file name. Some are letters, some are numbers only or both.)

Default Video Filenames

changing your YouTube video file name

Yep, Your Filename Matters… Renaming your video filename is a simple step, for both a PC and the MAC, just right-click using your mouse while you have the video file highlighted. You should see an option to rename your video file

Using the same video file as my example in the image below, you will see how I changed the video file name from the default filename my video camera gave to the video… to a filename that now includes my targeted keyword and market city. 

Then I re-uploaded the video to YouTube to replace the “old” one with this new better optimized video file.

By naming your video file to include your keyword phrase and target location / city, you are able to let Google know what the video is about a little bit more than before.

New, Better Optimized Video Filenames

YouTube video marketing filename

See The Difference? If you can now have a better idea of what the video is about without watching the video, so will Google. Helping Google know what your videos and pictures are about helps it have a better idea of what your video is about.

Pretty simple eh 🙂  Now you can upload the video!

Time To Complete: 2 Mins Per Video

YouTube Video Optimization Tip #2: Include Your Target Keyword Phrases In The Actual Words Spoken In The Video And Add Use The Closed Caption Settings

YouTube is pretty darn smart these days.

But it always helps to give YouTube and Google information so there’s no guessing what is in your video.

A really slick tip is to make sure that you use your keyword phrases in the actual words spoken in your videos and turn that into written text that you can submit to YouTube as the “Closed Caption” text for the video.

By doing this, you are doing 2 things that’ll make your videos more effective.

FIRST, Not directly related to SEO or ranking your video, you are laser-focusing your content on your targeted location and the benefit you can help the person watching your video with, which will help make your video more effective in getting the viewer to take that next action to work with you.

If you have apartments for rent in Santa Fe, use the words “apartments in Santa Fe New Mexico” in the voice over on your video (because that’s a popular phrase people are likely typing into Google who are looking for apartments in that area).

As another example, if you’re a house buyer, your video should communicate you are a “local” buyer. Just as your investor website should communicate you are a local buyer, your YouTube videos should do the same.

SECOND,  When you add the text for the Closed Caption settings for your videos, you’re giving Google extra content to index and help rank your video.

Remember Google doesn’t watch your videos, so it only knows what the video is about based on what we tell it. By using the closed captions feature that YouTube offers and making sure your keyword phrases are spoken in your video som, it will help you rank your YouTube video better in Google.

Notice The Closed Caption Text Popping Up On This Video



Time To Complete: 5 Mins Per Video

Youtube Video Optimization Tip #3: Add A Customized Thumbnail To Your YouTube Videos

Just as you changed the default video file, you will do the same thing with your custom thumbnail image.

But this time, use a secondary keyword phrase in the image file name.

Let’s say you made your video file about “we buy houses in Fresno”, a secondary keyword phrase a motivated house seller in Fresno may search for in Google may be, “sell my house fast in Fresno.”  So make a variation of that the title of your thumbnail image. 

Remember you always want to diversify your keywords. Never keyword stuff the same term in your overall YouTube optimization or your website… Google will “reward” you with dropping your rankings.

Step 1: Click “Custom Thumbnail” In The Video Settings Area



Step 2: Find Your Custom Thumbnail And Upload It



Step 3: See The Difference Online + Get The Potential SEO Boost In The Process!



A side benefit you’ll get if you take some time to make sure your custom thumbnail is a visual that is compelling and interesting, is it is almost like you are creating a little bandit sign that grabs peoples attention there in the Google search results… which increases the click through rate of the video and can help increase the ranking of the video as a result.

Time To Complete: 2 Mins Per Video

Implement These And Other Ways To Improve Your YouTube Video Rankings In Google To Capture More Rankings And Leads

Those 3 quick tips are just 3 of many ways to improve your YouTube video rankings in Google in competitive markets, assuming you’ve already optimized the basics correctly (video title, description, tags, etc.).

But other ways you can get your videos ranked higher in competitive markets include…

  • Social interaction on the video pages – Get people to comment on your videos (so DON’T disable comments!), FB like, and G+. Google likes seeing interaction and uses that as a way to tell if it’s a quality piece of content or not.
  • “Page Authority” – YouTube already has the highest domain authority possible (which is a good thing), so another way to increase your rankings is by improving the “page authority” of your YouTube video. The “social interaction” tip above can help with that, but so can back links that point to the video, age, and more!
  • Have an active YouTube channel – YouTube will reward channels that are more active. If you have 1 or 2 videos on your channel and your haven’t even added a custom profile image on your YouTube channel, you may want to make your channel more active. Get more videos in there and customize the look and feel of your channel a bit.

Take these simple but powerful YouTube video optimization tip into action and watch your videos climb the rankings!

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About reibrain

Hey, my name is Trevor and I'm the founder of The REI Brain and editor/contributor. I started investing in real es.tate when I was 21... and love entrepreneurship, the internet, and real estate. My main focus today is growing my companies, systemizing my businesses so I can work less and make more, and spend more time with my family. Learn more about me at trevormauch.com.

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