It seems every week there’s a new term or high tech offering that business professionals are supposed to know about. Things like Web 2.0, Cloud computing, and now Digital Asset Optimization (DAO). While you may not be familiar with the term, DAO is one new Internet marketing idea that you really should know enough about that you can be using it.
Digital Asset Optimization is the optimization of all of your website content, not just your web pages. This means everything from audio files to videos, images to PDFs and DOCs. Every single item you upload to your website server can include a title rich with keywords, an SEO worthy description, and a file name with a URL that uses your keywords as well.
As soon as your web pages are optimized for the search engines, it’s time to shift your focus to the rest of your online content. Doing so can create a lot of shiny gold SEO stars for your real estate website, which in turn, can get you a higher listing on search engine results pages and draw more targeted visitors to your site.
You can begin your DAO efforts by using your keywords in the title. This will place the same keywords in the properties section of your document. For instance, a PDF or Microsoft Word Doc will let you set the properties to include the author’s name, subject, keywords and other meta information, as well as the title. Access this data under File and Properties within the program you use to create your PDF.
For instance, if your file is a property flyer for an all adult apartment complex in downtown Seattle, you can name your PDF Downtown-Seattle-All-Adult-Apartment-Vacancies.pdf. This gives you a URL with your website address followed by this keyword enhanced file name that would read: http://yourwebsite.com/Downtown-Seattle-All-Adult-Apartment-Vacancies.pdf. Search engines love file URLs that contain keywords relating to the page.
You can do the same thing with your graphics, photos and clipart; any audio files you might have on your site; and any videos, including those you upload directly to your own website, and those you upload to YouTube.
Keeping SEO and DAO in mind as you create files to ultimately upload to your website will give you a strong lead in the search engine optimization game. And winning that game can make all the difference in the world in your business, sales and profit.
