When someone asks you, “What do you do for a living?” what do you tell them?
Do you launch into a 20 minute diatribe about your business or do you have a concise answer?
Whether you call it an elevator speech or a business story, they are one in the same. People have very short attention spans, especially when you’re in a networking environment, so you have to grab them and share the information with them as quickly as possible.
As described in this video, craft your short answers to just four questions and you’ll have a concise but clear business story to share.
