If someone asks you, “So, what business are you in?” do you have a concise answer – or elevator speech – to give in reply?
Or do you drone on for 15 minutes about the ins and outs of your job, leaving the other person shaking their head wishing they hadn’t asked the question?
With skillful practice you can craft your elevator speech so that the person asking the question knows EXACTLY what you do and how it may possibly help their business, all in 30 seconds or less.
This video shares the basics of how to write your elevator speech but you’ll need to refine it so you can repeat it confidently and clearly in any given situation.
