Why Private Real Estate Investors Are Going Green & Increasing Profits Too…

“Green” or environmentally-friendly homes and properties are a hot trend. Many investors are getting in on this market because it offers so many opportunities – including lower building costs and high buyer interest.

Green Real EstateMany private real estate investors and large real estate companies are putting the focus on “green” buildings. It’s no wonder. Many large corporations are moving into green buildings, looking to lease green offices or are looking for sustainable construction retail spaces. Homebuyers, too, are often attracted by the idea of environmentally-friendly apartments and homes.

Green homes and offices are one of the fastest-growing segments of the building industry. Experts approximate that in 2007, 5% of all new U.S. commercial construction got the U.S. Green Building Council’s Leadership in Energy and Environmental Design (LEED) certification. McGraw-Hill’s 2006 Smart Market report predicts that by 2010, 10% of all new commercial construction will be green.

Some private real estate investors are investing in already-built green buildings while others are investing heavily in half-empty buildings that can be rebuilt or renovated into more sustainable buildings. According to McGraw-Hill’s 2006 Smart Market report, going green makes sense for investors; green buildings can yield 3% higher rents and a 7.5% increase in a building’s value over traditional non-green properties. For investors, buyers, and renters, green properties make financial sense, too. Experts say that green buildings can shave 10% of utility costs each year, and some buildings save much more than that. All experts are predicting a rise in commercial and residential green homes in the next ten years.

For investors, green homes can mean:

  • Better management. The costs of operating a property are smaller when the utility costs are slashed.
  • Savings. Over and above the savings realized on utilities, some municipalities are promising incentives and even tax breaks linked to green real estate.
  • Interest. As more people show interest in green properties, being able to offer such options mean more interested buyers and renters. Going green may be the best way to stay competitive in coming years.
  • Timing. Since green homes and commercial properties are just starting to take off, now is the time to get started on the ground floor – before other investors try to elbow in on the market. This is the ideal time to start specializing in this market, before there is more competition.
  • Ecology. Of course, the whole point of green buildings is that they are gentler on the environment, something that benefits us all.
  • A new market. Whether you are a new investor interested in building a niche or a seasoned professional looking for a new area to expand into, the green market is something innovative to try. Private real estate investors at every stage of their careers can take advantage of this market to launch or build their businesses.

To Massive Profits,
Brad Wozny

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About Brad Wozny

Brad Wozny is a real estate investor who, at 26, left his corporate career, and joined with his mother Mary to build their family's real estate wealth. Within 93 days, using leverage, they and their partners generated nearly $2 Million cash in real estate profits! Brad built his real estate company successfully by modeling it after Fortune 500 companies and integrating solid business systems and principles into his business. This man is a true businessman... not just a real estate investor. Learn more about Brad and his systems at: http://www.FREE-FORTUNE500-Strategies.com <<====

4 Responses to “Why Private Real Estate Investors Are Going Green & Increasing Profits Too…”

  1. Ross Treakle February 9, 2009 at 4:22 pm #

    Well written article from Brad Wozny!

    There are so many benefits to building green that every investor should be looking into doing so. Whether you are involved in new construction or doing a rehab, using green materials is often cheaper and is a very good selling point.

    The trend of going more green is only going to grow in 2009. There are a lot more construction companies looking to hire or consult with folks who have LEED certification.

    The benefits not only are good for the environment but they are good for the bottom line as well…which is tune every real estate investor loves to hear!

  2. reibrain February 10, 2009 at 6:01 pm #

    Hey Ross,

    Thanks for the comment man… ya, Brad is a great guy and a great educator. I think so too… I really think going green will be a somewhat selling point from here on out for a few years as more and more people move toward sustainable living.

    I guess we’ll see though huh?

    – Trevor


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